Ehrmann Commonwealth Dairy
  • Brattleboro, VT, USA
  • Full Time

http://greenmountaincreamery.com/careers/


JOB TITLE: Associate Brand Manager

JOB LOCATION: Brattleboro, VT

REPORTS TO: Brand Manager

JOB SUMMARY:

We are looking for an Associate Brand Manager to participate in designing and implementing effective marketing strategies to build our brands and increase consumer engagement.

For this role, you will collaborate with various internal and external teams to design promotional campaigns and develop profitable positioning. You should hold a degree in Marketing or a similar field and have a solid understanding of multiple distribution channels and advertising activities, specifically social media content and consumer engagement. Additionally, experience analyzing consumer behavior, packaging execution and organizing promotional events/demos as needed is required.

Ultimately, you will help establish our brands in the market in a way that customers easily identify and select our company's products and services.

RESPONSIBILITIES & DUTIES:

Media Planning

    • Assist in developing and executing effective social media campaigns, content & website development, ensuring strong brand presence, increased brand awareness and consumption in online and offline channels
    • Work with agency partners to coordinate plans and insure tactics are consistent with brand strategy and adhere to budget parameters
  • Review campaign results and communicate to the team

 

  • Public Relations
  • Manage outside agency, to plan, coordinate and execute PR activities to build brand awareness, push product sell through and otherwise support the brand marketing objectives

Packaging Execution

  • Oversee new package design development and timelines to meet deadlines and transition smoothly to market
  • Work with procurement to reduce waste during transition

 

Budget Management

  • Manage marketing spend budget. Work with finance at month end to make sure all spending is accounted for properly
  • Assure that spending stays within budget unless you have authorization

 

Consumer Research

  • Assist with new product research projects, coordinate samples, etc.
  • Conduct research as needed to identify market trends and target customers' preferences
  • Research competition and identify opportunities for growth
  • Event/Demo Coordinator
  • Work with outside agency, if necessary, to plan, coordinate and execute activations as needed

 

REQUIREMENTS:

  • Previous marketing / sales experience with CPG food brands or similar role
  • Experience with product branding, positioning, packaging and pricing
  • Familiarity with distribution channels and media marketing campaigns
  • Knowledge of digital marketing tools and techniques
  • Excellent communication and organizational skills
  • Creativity
  • Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
  • Some business travel required, 5-10%
  • BS in Marketing, Communication, Business Administration or related field
Ehrmann Commonwealth Dairy
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